Two days,
two blueprints.

We start with the message, because everything downstream of it either works or doesn't based on what we land on. From there we get into the numbers and what it takes to reach 15,000.

What we'll get into

• Your message, and the story that moves someone to protest
• What the data says about last season and what a client really costs
• The goal for 2027 and what has to be true to hit it
• Price and position against the field
• The site and the path from landing to registration
• The database you already own, and referrals
• How next year gets sequenced

What the day produces

• Direct feedback on what you've already built. The brand work, the site, the registration flow, the 2026 campaign.
• Your message, sharpened. The StoryBrand framework run against what came out of the rebrand.
• A marketing audit. Where you stand in search, in your own numbers, and against the field.
• A homepage recommendation, designed. Aimed straight at the traffic you're losing.
• A lead magnet worth somebody's email address, and five follow-up emails behind it.
• A twelve month plan. Four quarters, one goal each.

Jay runs this one. The aim is a plan for growing without adding people, built on how the work actually gets done today rather than how the org chart says it does.

What we'll get into

• Where your team's hours actually go
• What that time costs and where it caps growth
• What's possible right now, shown against your own processes
• The older systems, and what to do with each one
• Getting your people from using AI to building with it

What the day produces

• One implementation plan. What to build, why, in what order, and what it costs.
• A build number scoped against how you actually operate, instead of a guess.
• A roadmap at 90 days, six months, and a year, with names on it.